Four Seasons Hotels and Resorts
Logotype, private label design and text editing for Four Seasons’ premium Gin, 700 & 200ml.
Nestōr Gin (Νέστωρ)
Nestor is a symbol of wisdom, adventure and traveling in the epic tradition and poetry. It is an enigmatic ancient greek name that catches immediately the eye of the client. The connoisseurs will be directly alluded to the adjective “nostalgic” but also to the greek nostimos (νόστιμος) “delicious”, used for a meal/drink that reminds us of our good memories of the past, of our home, making us somehow "return to our roots”.
Nestōr Gin may become visitor's main liquor choice: it will make him taste the very adventure he already lives during his stay in Greece.
* the phrase “travels the roots” reflect the parallel between the voyage/return of Nestōr and the voyage in Greece of Astir Palace’s visitors.