Four Seasons Hotels and Resorts
Private label design for Four Seasons’ premium Avroni cocktail.
Inspired by Astir Palace’s location as well as by the location of Avra Lounge Bar & Terrace. The coastline of the hotel “shapes” the label. That is, the golden outline on the top represents the coastline of Astir Palace. On the other hand, Avra bar’s location is marked with black paper, while its coastline is also part of the outline in gold.
This proposal consists of a “conceptual” version that echoes the sea -the major greek characteristic- through the location of Astir Palace.